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When an Airline’s Support Gridlock Became a Brand Crisis—And Top Contact Centre Challenges

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Home > Expert Articles & Insights > When an Airline’s Support Gridlock Became a Brand Crisis—And Top Contact Centre Challenges
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Lead for Decision-Makers (COOs · CX Directors · Founders):
At CP Spike, we’ve seen what happens when you lead operations but your contact-centre management doesn’t keep pace: systems fail, customers rebel, and your brand takes the hit.

A Story to Start

In 2018, a major airline found itself in the headlines: 60-minute wait times, thousands of abandoned calls, angry posts on social media. Their support lines collapsed during a holiday storm—not just because of weather, but because their tech, staffing and escalation protocols were weak. The fallout wasn’t just lost revenue—it was brand trust. When your operations break, your brand suffers too.

The Stakes Are Real

  • Source: SQM Group, Call Center FCR Benchmark 2024 — the aggregated First Contact Resolution (FCR) across all industries was only 69%. (sqmgroup.com)
  • Source: ICMI, The State of the Contact Center 202452% of centres said employee engagement and culture had declined under remote/hybrid models. (icmi.com)
    These two stats alone show: when operations, tech and culture don’t align, you’re not just missing targets—you’re risking customer perception and brand health.

Five Big Contact Centre Challenges (And How to Overcome Them)

Here are the major pain-points we frequently address at CP Spike—with how we advise clients to tackle them.

1. Agent Turnover & Engagement

High churn is expensive and disruptive. In remote/hybrid models, culture and engagement often falter. At CP Spike, we help build agent career paths, coach for resilience and deploy sentiment analytics so early warning signs don’t become full crises.

2. Omnichannel Friction & Integration: The Silent Contact Centre Challenge

Today’s customers expect seamless experience across voice, chat, social, messaging. Yet many contact centres treat each channel as a silo. We recommend: unify context first, then expand channels—not vice versa.

3. Quality, Compliance & Scaling Oversight: A Growing Contact Centre Challenge

Scaling up volume without maintaining QA, compliance, and brand consistency is like driving faster with your eyes closed. According to research on text-based interactions, silent abandonment (where users leave without notice) can reduce capacity by 5–15% in chat flows. (arxiv.org)
At CP Spike, we deploy automated QA systems, perceptive alerts (agent tone, sentiment) and coaching loops to keep quality ahead of volume.

4. Security, Privacy & Remote Workforce Risk

Remote work gives flexibility—but it also widens risk: data leakage, inconsistent devices, jurisdictional compliance. We build governance, role-based access, encryption and audit-logs from day one so scale doesn’t become exposure.

5. Tech Debt & Platform Limitations

If your platform can’t flex, you’ll always be one step behind. Trends show the contact-centre software market has strong growth (CAGR ~18.8% 2025-2032) but investing without alignment is risky. (fortunebusinessinsights.com)
At CP Spike we help clients audit architecture, prioritise modular upgrades and ensure training keeps pace.

Are you ready to transform your operations into resilience instead of risk? Explore a CP Spike Contact Centre Resilience Audit today.

What’s Overhyped vs. What’s Actually Working

  • Overhyped: Add more channels and everything improves.
    Actually working: Do fewer channels well with full context and agent readiness.
  • Overhyped: Replace humans with bots and cut headcount.
    Actually working: Use AI to assist humans, not remove them—especially where nuance matters.
  • Overhyped: “Speed is everything.”
    Actually working: Speed + accuracy + brand consistency = loyalty.

Key Takeaways

  • Agents are your brand ambassadors—keep them engaged, trained, empowered.
  • Context and integration matter more than channel count.
  • Quality, compliance and governance scale must match volume growth.
  • Platform flexibility + training + governance = scale without breakdown.
  • Growth without guardrails is a brand risk, not an asset.

Closing Insights: Build Resilience, Not Just Volume

At CP Spike, we advise that scaling isn’t about simply adding seats. It’s about building systems that anticipate stress, not wait for it. Because when your contact-centre can absorb the spike, your brand thrives—even under pressure.


Ready to strengthen your operations before crises strike? Partner with CP Spike to optimise your systems, teams and strategy for growth without breakdowns.

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